Engineered by Military Expertise. Perfected by Vision Science
SureSight helps you make the shot when it matters most
Perfect for high-pressure situations and aging eyes
Available for:
Perfect aim when you need it most
PRECISION
Make precise shots more easily, even under extreme stress.
CONFIDENCE
More intuitive and faster. Easier to see and use under stress. SureSight ensures critical hits when it counts.
SPEED
SureSight aligns sights FAST, and with less effort even under stress.
GUARANTEED
SureSight comes with an unheard-of 30 day money back guarantee.
It's a Fact: FAST Hits on Target Win Fights. SureSight Helps Make That Happen.
Imagine this: You’re fast asleep in your bed. Maybe next to your spouse. Maybe your children are also asleep at home. A violent, LOUD crash at the back door wakes you from a sound sleep. The unmistakable sound of splintering wood and shattering glass leaves no doubt. Someone is entering your home.
All at once, your heart rate speeds up. Adrenaline rushes through your body. Your senses become sharper. You are extra alert. You feel that pit-of-your-stomach stress response.
Your “fight or flight” survival reflex has begun to kick in. Your body is involuntarily preparing to fight, flee or freeze. Your mind is racing for the best one of those options. While your body is ready for any of those, your mind knows the worst-case scenario is possible: That you may be left with only one option: To fight.
Here’s what you’re probably feeling at the moment:
- Your blood pressure rises as more blood gets pumped to your muscles. Your hands feel clammy.
- Your hearing sharpens. If you were able to notice, you’d observe the difference. You can hear the intruders with crystal clarity, but you don’t hear other sounds around you as much.
- You do your best to shake off sleep and wake yourself up. You continue to battle confusion and disorientation. Did you dream that noise? Is this real?
- You need to figure it out and adapt to this threat, fast. You feel near-crippling fear, and the urge to panic. You know that’s a death sentence, so you remind yourself to calm down, control your breathing, and think.
Then you SEE them: 3 large, aggressive, men. At least one has a gun. They look pissed off. Time feels like it has slowed down as you reach for your firearm. You shout at them to get the hell out of your home. You hope they don’t detect the nervousness in your voice. They ignore you and start looking around for people to subdue and valuables to steal.
Their intentions are clear…To do whatever they please with you. And your spouse, your kids, your home and your possessions. These are typical violent criminals. They’re counting on aggression, size and strength to overcome your resistance. Hopefully, you have other plans.
You know that to survive an encounter like this without harm, you need to resist. IMMEDIATELY. With violent force.
Strong words won’t cut it. Neither will compliance. If you comply, you know you’d be putting yourself and your family at the mercy of violent home invaders. That’s not an option. You need to take action. RIGHT FREAKIN’ NOW. Before they can harm you and yours.
Relying on a call to 911 won’t help you either. As the saying goes, “When seconds count, the police are just minutes away!” After all, they’re police, not bodyguards. By the time they show up, it will be too late.
At this moment, in this situation, a firearm is likely your best—and maybe only—option.
In all the excitement, you hadn’t noticed yet. But the fight or flight reflex changed one more thing. Your vision. Without effort or conscious thought, your pupils dilated. The ciliary muscles in your eyes change to optimize your vision to see distant threats clearly. But that comes at a price.
Because of this, you are physically unable to focus on near objects, like your handgun’s sights. You know your handgun’s sights are there. But they are nowhere in your visual perception.
As you raise your handgun onto your first target, your eyes are focused on your threat. But you are aiming without sights. Sure, the range is close, but you have no good way to gauge precisely where the gun is aiming, or where the bullet will go.
Here’s a fact I bet you already know. Being first with a damaging shot on target is the most reliable indicator of who will survive a gunfight.
Aiming even five degrees off target is enough to completely miss a man-size target at just seven feet. Five degrees off puts you over 7 inches away from your intended aiming spot. And that’s assuming your aim is accurate to begin with when you release your shot. At 21 feet (just 7 yards), a 5-degree error puts your shot almost TWO FEET off target.
That is a very slim margin of error. Seeing the sights and aiming accurately can be the difference between ending the fight, or the fight ending you.
Do Your Sights Hold Up Under Pressure?
When your life is on the line, will you see the sights that came with your pistol? Even if distance-only eyesight makes it difficult or impossible to align the sights? If so, my hat is off to you.
It is possible, but it is not very common.
The statistics say that’s rarely the case. Even for trained police officers. Those who have gunfights while on duty don’t often recall seeing their sights. And they only hit their targets about 30% of the time.
There’s a better way. SureSight is designed to be aimed even when your eyes are not focused on the sights. And it is designed to work with your brain’s inborn, automatic abilities. To increase the likelihood you’ll see your sights. Even under stress. Even if you are affected by distance-only eyesight.
Your Body Can React Unpredictably.
You see, if your “fight or flight response” is activated, certain uncontrollable, hard-wired survival mechanisms may kick in with it. These are real, medically recognized changes to your body that can occur.
These changes don’t affect everyone all the time. But they’re real. They are also common. Without a significant amount of stress-induction training, and experience, we can never be sure if or how much we’ll be affected under stress.
Some of these changes directly affect your vision, and your ability to see your sights. What good is having a gun if you can’t see your sights well enough to hit your target under stress?
Intense Stress Can Affect Your Eyesight…
Due to the “fight or flight” reflex, the following problems may occur in an intense situation:
“Distance Only Eyesight”: Your Eyes May Focus Intently on the Target, Not Your Gun.
One frequent survival mechanism that may be activated is called “distance only eyesight”. This is when the focus of your eye INVOLUNTARILY focuses on the threat, and away from your front handgun’s sights. It does this by literally preventing the muscles of your eye from focusing on near objects. This instantly makes your sights very difficult to see, and combined with mental stress, maybe impossible to focus on.
Regular Notch & Post Sights are Hard to See. Under Stress, They Can Disappear.
Very often our eyes and brains simply won’t see typical handgun sights well enough to aim, if at all. Why? Because typical handgun sights are generally too small or too dim to be seen in high stress situations when not being directly looked at.
Worse, with regular handgun sights, the front sight—which is most important for good close-range hits—is much smaller than the rear, so it can visually “hide” behind the rear, giving you no valuable index point even if you are able to see it. If you don’t point the handgun just right, the front sight will be obscured from your vision.
“Forced Binocular Vision”: Both Your Eyes May Be Open Involuntarily.
Another survival mechanism is called “forced binocular vision”. This causes a person to involuntarily open both eyes wide, to gather as much light as possible. So if you’ve been practicing at the range with one eye closed, you haven’t been practicing for a worst-case-scenario shooting incident.
Don't take the chance!
Improve Your Aim In Stressful Moments
Fighting for your life is hard enough. A smart person stacks the odds in their own favor well before any fight happens. You can do this with correct mindset, proper training and good equipment selection.
That means picking equipment that works with abilities you already possess. You want as much of your brain automatically knowing how to work, even when stress is trying to shut down your thinking brain.
Adrenaline, vision changes and external threats can all work together to make seeing traditional sights difficult or even impossible.
SureSight is designed to be visible and usable even when the focus of your eye is on a distant target, not the sights.
SureSight is the first sight that uses the brain’s inborn ability to complete shapes to align your sights on target. Even when you’re not looking at them.
Instinctive Sight Alignment
For most people, SureSight is a better way than notch and post sights, and it’s based on a hard-wired inborn skill you already possess. It’s part of what is called the “Gestalt Principles of Perceptual Organization”.
See for yourself. Check out these images. Do you see a triangle, a circle and a square?
According to the Gestalt Principle of “Closure”, we see complete shapes even when part of the information is missing. Your mind completes the triangle in the figure above on the left even though the “triangle” is really three incomplete circles arranged a certain way. You can clearly see a circle, a square and a triangle above, right? None of those shapes are there…it’s just your brain filling in the information automatically. When the information is incomplete, your mind automatically fills in the shape.
Look again, carefully. There aren’t ANY complete triangles, circles, or squares. Your brain just filled in the implied lines in the images. The triangle is really 3 circles with parts missing. The circle is four curved lines. The square is 4 incomplete circles. Your mind completed the shapes, without any conscious effort on your part.
That’s how SureSight works. It lets your brain automatically complete a triangle. The tip of the triangle is the point of impact.
SureSight Helps Ensure Front Sight Visibility.
It’s good to be able to use automatic, inborn abilities under stress, but that’s not enough on its own. Not only does aligning the sights use a natural ability, SureSight’s front sight is also massive compared to front handgun sights. This allows you to see it even when your eyes are focused on the target. The rear sight is smaller than the front, so you can’t visually “lose” the front sight because it’s behind the rear. The front sight has a tritium lamp that will glow for 12 years without batteries, so you can see it even in complete darkness.
SureSight’s system is fast, simple and intuitive. The ultimate iron sight system for lightning-fast, accurate, intuitive aiming on a lethal threat under the stress of combat.
And if you’re suffering from “older eyes”, SureSight’s huge, brightly colored front sight makes it easy to see, with or without bifocals or progressive lenses.
Why Pistol Red Dot Sights May Not Suit You
Now you might think “I have a dot sight; I WILL see my sight”. And you’d be right…IF.
IF you have diligently familiarized yourself with and trained with your dot sight so you can always find your dot. Even from unconventional shooting positions.
IF you’ve taken the time and care to maintain your sight. To assure the mounting screws are still secure, it’s still zeroed, and it has working batteries.
If you do all that, then SureSight is probably not for you. (Unless of course you desire a trim, easier to conceal sight system with some of the advantages of dot sights on your carry gun.)
Maybe you don’t use a dot sight. Maybe you have a dot sight but haven’t trained with it much. Or maybe you just want something smaller for concealed carry that works great for self-defense. If any of those describe you, read on.
SureSight Compared To Other Options
Feature | SURESIGHT | Standard Iron Sights | Red Dot Sights |
---|---|---|---|
Designed for use when your eye is focused on the target or a threat? | ✅ | ❌ | ❌ |
Scientifically designed to work with your brain's inborn instincts? | ✅ | ❌ | ❌ |
Max target visibility when sights aligned on it? Depends on distance | ✅ | ❌ | ❌ |
No electronic or optical components to break? | ✅ | ❌ | ❌ |
Mounting system without failure-prone plates & screws? | ✅ | ❌ | ❌ |
Easy to learn without a lot of additional practice? | ✅ | ❌ | ❌ |
Doesn't add bulk or mass that can be difficult to conceal? | ✅ | ❌ | ❌ |
Has no batteries, electronics or glass that can fail? | ✅ | ❌ | ❌ |
Great for beginners? | ✅ | ❌ | ❌ |
Visible in low light? | ✅ | ❌ | ❌ |
Sight always visible even if presenting at a less-than-perfect angle? | ✅ | ❌ | ❌ |
Easy to keep visual contact with the sight during recoil without extensive training? | ✅ | ❌ | ❌ |
Easy to maintain visual contact with sight during target transitions? | ✅ | ❌ | ❌ |
Maintain visual contact with sight while shooting & moving? | ✅ | ❌ | ❌ |
Great for those with "older eyes"? | ✅ | ❌ | ❌ |
Easily seen with astigmatism? | ✅ | ❌ | ❌ |
Easy to see with farsightedness and other visual impairments? | ✅ | ❌ | ❌ |
Fits most standard holsters without special "optics" cut? | ✅ | ❌ | ❌ |
30-day risk free 100% satisfaction guarantee trial period? | ✅ | ❌ | ❌ |
Maintenance free--no need to change batteries, clean window, adjust brightness? | ✅ | ❌ | ❌ |
Relatively low cost for a high quality durable setup? | ✅ | ❌ | ❌ |
No Magic, Just Pure ADVANTAGE…If You Play Your Part
Let me be very clear…this is not a magic elixir. If your trigger pull and grip are horrible, the best sights in the world won’t help you hit your target. Mindset and training will always be the most important factors in winning gunfights. However, the next most important factor is undoubtedly your equipment selection. Think about it…we literally bet our lives on what equipment we select.
If you’re like most handgun owners, you probably don’t practice as often as you would like to. Or as much as you should.
SureSight is specifically designed to be usable when the primary focus of your eyes are on the target, not the sights. SureSight bridges the gap between conventional iron sights and red-dot optical sights.
It was specifically designed by a veteran of an Israeli Army combat unit to work better with our body’s natural stress response, better under the pressure of a lethal force encounter.
During the design and testing phases, experts were consulted. This included ordinary shooters, high level competitive shooters, special operations forces soldiers from both the US and Israel, elite police SWAT team members, police firearms training departments and even one of the world’s foremost vision experts in the area of visual perception.
The Benefits You Get From SureSight
This system of sighting gives you multiple advantages and benefits over standard iron sights:
Effortless accuracy – Instinctively align your sights every time, ensuring you stay on target without second-guessing.
Focus on what matters – With the largest, easiest-to-see front sight, you’ll easily see your front sight, even under stress. Even when your eyes are focused on a distant threat.
Always ready, in any lighting conditions – The bright fluorescent yellow-green color and tritium front sight means you’re always prepared, even in complete darkness.
React in a flash – Achieve lightning-quick sight acquisition, giving you the edge when milliseconds count. Simply form a triangle and place on target.
Dominate in low light – With high visibility in low-light conditions, you’ll always be ready for action, day or night.
Be faster on the follow-up – SureSight’s large front sight means you’ll have an easier time with accurate rapid fire and while transitioning from target to target.
Move and shoot with ease – Designed for dynamic situations, our sights help you stay accurate even while on the move.
Make “Older eyes” feel young again – Perfect for older eyes, our sights offer the largest brightest and easiest to see front sight on the market. This translates to ease of use, giving you confidence in every shot. See your sights like you used to when you were young.
Keep your current holster – Fits in most standard holsters, so you don’t have to change your setup.
Built to last – Rock-solid, precision engineered materials ensure your sight performs when you need it most. SureSight’s stainless steel bases are finished with a super tough black nitride finish. The fluorescent polymer inserts are impervious to gun cleaners and other solvents. The tritium will glow for 12 years. Durable enough for a lifetime of use.
See the whole situation with less distraction – SureSight allows you to see more front sight AND more target, at the same time. SureSight obscures less of the target, but STILL shows you more visible sight. Providing you with a clearer view of a potential threat while still being much easier to see than notch and post sights.
Risk-free guarantee – Enjoy a 30-day, no-risk money-back guarantee, so you can try our sights with complete confidence.
Here’s What Others Are Saying About SureSight
Believe It–It’s True.
Every sight has strengths and weaknesses, and SureSight is no different. Let’s get your doubts, concerns and any potential drawbacks out of the way right now.
Here are some reasons you might not like SureSight:
Sights won’t make a damn bit of difference if your technique sucks. If you don’t have a proper grip, good trigger pull, and decent technique, no sight can help you.
What about red dot sights? SureSight has advantages over red dot sights, but dot sights beat SureSight in one major way. They are true single focal plane sights. That means you can see the dot in perfect focus when your eyes focus on the target. But, red dot sights come with some drawbacks, too. They are more bulky, harder to conceal, and require significantly more range training to become proficient in “finding the dot” every single time you aim your gun. Unlike regular sights, you can’t see the dot when it’s below eye level. That can make it especially hard to “find the dot” from odd angles, like if you’re sitting or knocked down in a struggle. Red dot sights also require maintenance. Like annual battery changes, verifying that they’re still zeroed in, and inspecting the mounting screws. If you shoot regularly and are okay with all that, then a dot may be for you. In most close-in fast self-defense situations, SureSight can get you most of the advantages of dot sights without any of the above drawbacks.
I don’t think they’ll work. These sights have seen use with elite SWAT teams, military rapid response teams in Israel, and ordinary private citizens in at least 4 countries. They have been working with a large cross section of shooters of all experience levels and backgrounds. Odds are, they’ll probably work for you, too. They are scientifically designed to work with every human’s natural inborn ability to complete shapes, even when your focus is on the target, not the sights.
These are WAY too Different. It’s too hard to learn or get used to new system. That’s a valid concern. But the fact is, since they are designed to function with how our brains are hardwired, so they will almost certainly work for you…at an inborn, intuitive level. Most people adapt to them in just one or two magazines. But if not, you can take advantage of our money-back guarantee.
Too Expensive. Now, you may be thinking that some standard notch and post sights cost a fraction as much as these sights. And you’d be right. SureSight is a purpose-built sighting system designed to help you survive a close-up, rapidly changing lethal force encounter using your brain’s natural reactions. That’s why they are patented. We’re talking premium self-defense gear here. Would you pay less for a car that didn’t have seatbelts, or buy a fire extinguisher on closeout? How much is it worth to you to have a potentially life-saving advantage in a gunfight?
Hard to install. SureSight installs just like most other iron sights. We STRONGLY recommend professional installation. If you’re handy, you can do it yourself with a vise, file, mallet and nylon punch. If not, any gunsmith in your area can install them for a small fee.
Can I return them if I don’t like them? If I’m wrong, and you hate these sights, guess what? You risk almost nothing. Just take them off the gun and send them back to us within 30 days for a full refund, minus return shipping.
They look like they’re too sharp—they’ll snag. SureSight is pointy, that’s true. But the angles were considered carefully in designing these sights for carry. Go ahead and try to snag them on a draw—we dare you.
Why SureSight Is Different. (Read This If You Want the Backstory)
Let me tell you a bit about my background and how I developed SureSight. I’m a veteran of an Israel Defense Forces combat unit. I served in Israel’s first, oldest and most decorated combat unit, the Golani Brigade.
After my service, I trained with some members of Israel’s special police unit, called YAMAM. This unit is widely considered one of best counter terrorism/hostage rescue teams in the world.
This was back in the 1990s. At that time, I was struck by how differently Israeli combat units trained relative to private civilian and police instructors here in the USA.
In Israel, there was very much a target-focused approach to shooting handguns. The idea being that 1) you need to constantly see and evaluate the threat, and 2) in a fight for your life, the odds are high that you’ll be involuntarily focused on the threat. This was very much in contrast to a hard front sight focus touted by most US instructors at the time.
I didn’t intend on inventing a new sight. I just wanted something for my defensive pistols that I felt more confident using. I just wanted to buy something that worked for me.
The trouble was, it was hard to see regular iron sights clearly when my eyes were intensely focused on the target. Especially the front sight, which is by far most important for getting hits on a man-sized target out to 5-7 yards.
I tried every iron sight configuration I could find. I found them all lacking. My goal was simply to get a super-fast, super easy-to-see sight on my gun. A sight that I could be very confident in seeing and aligning on a near threat, say out to 5-15 yards. Reasonable self-defense distances. Of course I could do this with existing sights, but I wasn’t happy with their visibility and ease of use under stress.
Based on my training and experience, I started to design some alternate sight pictures.
I tried to integrate my own experiences, the philosophy and experiences of the YAMAM fighters I trained with and the human stress response.
I tried to be as objective as possible. Which meant a design that is as compatible as possible with our inborn human abilities. Especially abilities that remain available to us during the fight or flight reflex.
To that end, I did a lot of research on brain function, combat stress, vision, cognitive psychology and shape & object recognition. I came up with dozens of potential designs. Each one involved a trip to the range along with some experienced shooters. Eventually I landed on a triangle.
To make sure my ideas were grounded in real science, I paid to consult with Dr. Irving Biederman. At the time, (and even now, after his death), Dr. Biederman is considered a leader in shape and object recognition.
Dr. Biederman helped validate my design. He also helped me design a controlled scientific study. The results showed that the majority of shooters, regardless of skill level, were either faster, more accurate, or both when using SureSight.
I spoke with/interviewed/shot with veteran elite soldiers, SWAT officers, police training officers, private firearms instructors and even a grandmaster USPSA shooter. Many of them were skeptical. Until they tried it. Most of the time, they became convinced once they tried SureSight.
More recently, I set about updating and improving SureSight. I went through over 40 different variations. Tens of thousands of dollars were spent on research, development, engineering, prototyping and testing. Thousands and thousands of rounds were sent down range, testing different variations.
I spent a lot of time, energy and money making SureSight even better.
In my not-so-objective opinion, I believe SureSight is the most dependable, intuitive and maintenance-free self-defense sight in the world. Most of those who’ve tried it agree.
After 2+ years of work, this new version is better in every way. In fact, it is different enough from the first version to merit its own separate patent-pending status.
You can count on SureSight to make it easier for you to see your sights, even when focused on the target.
SureSight is the first and possibly only science-based iron handgun sight developed to use your brain’s inborn ability to help you aim. Even under stress. Even if your eyes are involuntarily focused on the target.
Every aspect of SureSight has been painstakingly designed with the input of both shooters and science.
The precise, advanced manufacturing process of the steel bases was carefully selected. SureSight is constructed with stainless steel sight bases and polymer inserts.
The premium polymer we use was carefully selected for its resistance to solvents, heat, shock and overall durability.
The black nitride steel finish was selected for its durability, rust resistance and long life.
The color of the polymer inserts was also meticulously researched and painstakingly selected. We use a fluorescent yellow-green. The specific color used offers the best combination of day and low-light visibility for the human eye for most people.
There is a single tritium vial in the front sight, allowing you to see your sight even in complete darkness.
There is truly nothing quite like these sights on the market. If you started from scratch and built yourself a set of these sights, it would cost you many thousands of dollars of time, R&D, ammo for testing, etc.
There is truly nothing quite like these sights on the market. If you started from scratch and built yourself a set of these sights, it would cost you many thousands of dollars. In fact, between the injection molding, the engineering, the machining, the tritium and the assembly, it would cost you many thousands just to make a copy of these existing sights. Yet your entire fee is only a single payment of $199.
Plus, when you buy our sights, you’ll receive world class customer service, a lifetime quality guarantee and a full 30-day money back guarantee.
SureSight Unmatched No-Risk Guarantee
It’s simple. If you’re not happy, we’re not happy. Try it out for 30 days, on us. If, for any reason, you are not absolutely thrilled with your SureSight purchase, simply return it for a full refund (minus shipping)—no questions asked, no hard feelings.
No other sight offers such a promise. A 100% money-back guarantee on every penny you paid, excluding shipping costs. Take advantage of our 30-day Risk-Free Trial. If you’re not happy with SureSight within 30 days, just return it for a full refund. Experience the SureSight advantage with total peace of mind.
Time’s Ticking–Make Your Move!
How much is it worth to you when your life is on the line? What would it be worth for you to have a sight that is faster, easier, simpler and more fun to shoot at the range? (How would you feel showing off to your friends at the range?)
On a much darker and more serious note, how much is your life worth? If—God Forbid!—you find yourself in a fight for your life, frantically searching for some visual feedback while an attacker threatens you with a gun, then…
How much would you be willing to pay at that moment for a sight that increases the odds of you aiming better and emerging victorious? A thousand dollars? Ten thousand dollars? All your worldly possessions?
Even if I’m only half right, and it gives you just a small edge…how much is that worth to you when your life’s on the line?
This Sight Isn’t For Everyone.
This sight isn’t for everyone. It’s intended for a very specific type of individual who takes their security seriously and is willing to update their gear to give them the very best chance at prevailing in a gunfight. If you’re reading this on our website, there’s a good chance that’s you. Even still, only a small percentage of you will be willing to see for themselves the advantages that SureSight can offer you in a gunfight. Are you one of them?
We’re selling fast. If you click the buy button after it’s too late, you’ll get an “out of inventory” notice. We won’t be able to sell you any sights. Our inventory will be replenished eventually, and you’ll just have to wait for an email notifying you when we have a product for sale again.